Social Media
Isn’t it odd the way that Twitter has revealed the personalities behind companies. OK, maybe not so many companies but who knew that Betfair Poker had quite so much personality? If I ever get into poker, Bet Fair will be my dealer of choice.
Samples below:
Whenever I go out with a group of friends, I always mentally identify one of them as a human shield in case of a shoot-out.
— Betfair Poker (@Betfairpoker) February 20, 2013
Who in God’s name brings a penny farthing bicycle onto the Tube during rush hour? Thankfully nobody right now, but the threat is real.
— Betfair Poker (@Betfairpoker) February 20, 2013

March 19th, 2013 at 11:36
There’s been a spate of funny tweets from police forces in the UK too (of course, now I can’t think of a single example…) – it makes sense because they get widely re-tweeted and gives the organisation a nice human face but it’s hard to imagine somebody actually approving such a policy. In a lot of organisations (though probably not Betfair) I expect it’s just that they give the twitter feed to the youngest employee (or intern, probably).
March 20th, 2013 at 09:15
On the one hand, I like this, but on the other, it sort of disturbs me how human qualities like friendliness, quirkiness and humour are being used as commodities here. Sorry for such a po-faced reaction…
March 30th, 2013 at 01:02
Actually, wasn’t that what happened in HMV…
Oh Dot, I suppose you are right, but I was enjoying it (insert soft wailing sound here).