From the side of the packet:
“Our Philosophy: We partner with dedicated suppliers to deliver the best for you, working with inspiring foods and ingredients from both home & abroad. Signature Tastes is a great way to bring friends, families and communities together to create real moments of joy & celebration.”
Frankly, I think that’s quite a big ask for a bowl of muesli. It’s clearly pushing the envelope as, going forward, it seeks to be a thought leader in the challenging and diverse world of breakfast cereal philosophy.