We had a Swedish friend of one of the children to stay for a couple of weeks. She was waiting for her accommodation to be released from the grasping hands of Airbnb (hypocrite that I am, how many times have I stayed in Airbnb accommodation? Many). She was a lovely guest and had lots of interesting stories.
Her grandparents came from the far north of Sweden and some great uncle in the family tired of the north of Sweden and went to Russia to join the Communists in the 1920s. It didn’t work out as he had hoped and he was sent to the gulag where he met a woman and had a child with her (conditions in the gulag were not quite what I imagined); she died (but then again) and he took the baby and walked out of the gulag back to Sweden. Impressive. On the other side her grandfather sailed around the world and was married five times which is a lot of times. Twice to Korean women called Kim (he went to Korea with the first Kim which is where he met the second). Honestly that alone was worth the price of admission but she gave me Moomin tea and an adorable gold plated Stinky. What a win.
Our Swedish visitor’s account made our own ancestors seem a bit dull so instead of talking about family history Mr. Waffle and I decided to giver her a quick tutorial on great Irish advertisements. Let me share with you, yes, lucky you.
How about this one for ESB (then electricity monopoly – why ads?)? As a country of emigrants where people came home for Christmas it’s really evocative.
This one for another state monopoly (Bord na Móna – the turf board) is charming .
There were a whole series of water safety ads. Part one of this compilation seems to firmly point the finger of blame at mothers who speak on the phone. Then there is one with a farm safety focus (often a feature of Irish ads in the 70s and 80s – regular readers will recall that at a considerably earlier point my great-great grand aunt drowned in a barrel of cream aged 2, there’s an ancestral tale for you, no gulags though). Irish people of a certain age will often say “It’s possible to drown in only a few inches of water” or “Where’s grandad?” though perhaps not with the exact same intonation as here.
There was a whole series of Kerrygold ads based on Franco-Irish sexual tension Popular line from this one “There is something I can ‘elp?” Reply “You could put a bit of butter on the spuds André”
And its companion “Who’s taking the horse to France.
Guinness also had good ads always.
One of the most famous ads was for Harp lager. It’s a terrible ad but inexplicably popular. It’s about an emigrant again. He says “You could fry an egg on the stones, if you had an egg” but the crowning line was how he missed the local barmaid “Sally O’Brien and the way she might look at you”. The actress who played Sally O’Brien was actually English. A lot to unpack there.
Not a particularly old ad but the Irish Road Safety Association is known for its hard hitting ads and Mr. Waffle and I once saw one in the cinema when there were a bunch of Italians there and when it reached the brutal climax we heard a chorus of shocked “Mamma mias!”
I have so much more to give on this topic but I am concerned that like our Swedish visitor you may have already had enough.
